2003 ASPC Masters Communication Award Winners

Annual Reports
Masters Award:
The Pepsi Bottling Group
Davidoff Associates
"The Pepsi Bottling Group 2001 Annual Report"

Honorable Mention:

  • Timothy Andrews, Colonial Williamsburg Foundation,
    "2001 Colonial Williamsburg Foundation Annual Report"
  • Vicki Tyler, International Paper, "2001 International Paper Annual Report"


    Brochures and Booklets
    Masters Award:
    Carolyn Bracks, Ann Cho, Jennifer Kelsey, Mary Lally, Andre Latia
    Denise Reynolds, Kristin Stocke and Doug Weidner
    Wilson Sporting Goods Co. / Watson Wyatt and Company
    "Wilson Total Compensation Statement"

    Honorable Mention:

  • Marc Bellefleur, Dierdre King and Gloria Foreman;
    Aetna Customized Communications Group;
    "City of New York Open Enrollment Campaign"
  • Jenifer Bice, Bridget Conway, Heather Phillips,
    Shelly Thorington and Lori Watson;
    Sprint PCS Customer Solutions; "Power of Us"


    Crisis Communications - Individual Piece
    Masters Award:
    Jerry Spivey, Editor
    Progress Energy
    "Envision Progress Special Issue: Ethics"

    Honorable Mention:

  • Milagros Y. Llorin, Leonides C. Valencia and Hubert S. Adoreno; Coca-Cola Bottlers Philippines, Inc.,
    "Mission: P.E.T.: A Statement of Responsibility and Responsiveness in a Major Market -- Environment"


    Crisis Communications - Series
    Masters Award:
    Sandy Alstadt and Arthur E. F. Wiese, Jr.
    Entergy Corporate Communications
    "Entergy's Response to Hurricanes Isidore and Lili"

    Honorable Mention:

  • Entergy Corporation, Entergy Nuclear Northeast, Inc.,
    "Entergy and the Battle to Protect Its Indian Point Nuclear Plants"


    Crisis Communications Plan
    Masters Award:
    Yvonne Hunt and Barbara Fagan-Smith
    HP and ROI Communications, Inc
    "HP Internal Communication Integration Plan"


    Direct Mail
    Masters Award:
    Lisa Ermini, April Shultz, Brendon Cearley and Paul Glass
    NCR Worldwide Customer Services Marketing
    "NCR's House of Cards IT Security Campaign"

    Honorable Mention:

  • Yankee Gas Corporate Communications,
    "Yankee Gas Service Company Advantage Protection Service Plans"
  • Roslyn Dawson Thompson and Scott Roush, Dawson/Duncan Communications, Inc.,
    "Walden Preparatory School Direct Mail"


    Electronic Media - Web Sites
    Masters Award:
    Limited Brands
    "The Limited Brands Web Site"

    Honorable Mention:

  • David Binkowski, Dan LaPonsie, Christopher Vecchio, Doreen Saputo and Tim Antonelli;
    Corporate eBusiness, BlueCross BlueShield of MI;
    "Generic Drugs: The Unadvertised Brand"
  • PepsiCo Benefits Communication Dept., "Self-Service Web Site and Campaign"
  • The NEI Team: Judith Donohue, Roger Bowker, Karen Bouvier,
    Nancy Burns, Elizabeth Jackson and Joanne Sterling
    New England Initiative -- Hewlett Packard Company
    "HP in New England Internal Web Site


    Electronic Media - Electronic Publications
    Masters Award:
    MasterCard International
    "WHAM -- MasterCard's Employee Newsletter"

    Honorable Mention:

  • Sheryl Lewis and Jim Johnson; ROI Communications, Inc. and HP; "Manager's eBrief"
  • John Cygul, Ken Ferber, Angie McCabe and Heather Rim; WellPoint Health Networks;
    "WellPoint 2001 Online Annual Report"
  • Julie Stanish, Washington Hospital Center, "Technology Rules"


    Electronic Media - Multimedia Presentations
    Masters Award:
    Alane Brown
    Fidelity Investments
    "Fidelity Central Online Tutorial"

    Honorable Mention:

  • Patrick Jones and Corporate Communications Department,
    Progress Energy, "Operation Igloo 2002"
  • Tammy Schultz, Clay Stubblefield and Michelle Taylor; Avnet, Inc.; Avnet Quarterly Town Hall Meeting"


    Electronic Media - Other
    Masters Award:
    Rosemary V. Swantek and Sylvia Hollander
    Dow Corning Corporation Internal Communications
    "Bringing the Big Cats Program to Employees, Electronically"

    Honorable Mention:

  • The Cleveland Clinic Department of Patient Education and Health Information,
    "The Cleveland Clinic Information Kiosk"
  • Susan Fraysse Russ, Norma Jean-Jacques, Doug Dorfman and Yadira Jankowski;
    The Reader's Digest Association; "Reader's Digest Global Intranet"


    Feature Writing - Single Purpose
    Masters Award:
    David B. McKinney
    Shell Oil Company
    "The Basics of Communication Carried the Day"

    Honorable Mention:

  • Lois A. Bowers, Case Western Reserve University School of Medicine,
    "Medical School Graduate First Woman to Head CDC"
  • Sheila Allee, Texas Co-op Power Magazine, "A New Oil Industry for Texas"


    Feature Writing - Series
    Masters Award:
    Adrienne Alesandro
    Adobe Systems
    "Changing the Way the World Communicates: 20 Years of Adobe"

    Honorable Mention:

  • Jeanne Cotroneo Darrow; New York Stock Exchange, Working with Words, LLC
    and Time Inc. Custom Publishing; "Inside the NYSE"
  • Erica Wasserman, CareFirst BlueCross BlueShield,
    "Best Practice Series in In Focus"


    Internal Video - Single Purpose
    Masters Award:
    Nicole Townsend, Bob Stobener, Mike Lidskin and Michelle Pritchard
    Raley's
    "Enhancing the Quality of People's Lives"

    Honorable Mention:

  • Dana Beards, VSP, "Kids Get Focused"
  • Ecolab Inc., "Ecolab Corporate Overview Video"


    Magapaper
    Masters Award:
    Bob Peackock -- Miller Brewing Company
    Kathleen Clarke -- Clarke Marketing Communications
    "Miller Time Quarterly"

    Honorable Mention:

  • QVC Communication Department, "QVC Ink"
  • Toyota Motor Sales Internal Communications, "Driver's Seat"


    Magazines
    Masters Award:
    Daughters of the American Revolution
    "American Spirit Magazine"

    Honorable Mention:

  • Beth Swanson, Margaret Denihan and Mary Wykoff; Wendy's International, Inc.; "Dave Thomas Tribute"
  • Ann Webre, Editor; Isabella Conenna, Art Director; TIAA-CREF; "Outreach Magazine"


    Marketing Materials - Audiovisual
    Masters Award:
    Roslyn Dawson Thompson, Norris Murray, Michelle Ordeneaux and Anna Marie Teague
    Dawson/Duncan Communications, Inc.
    "American Foundation for the Blind Advocacy Video"

    Honorable Mention:

  • Patsy Miller, TXU, "Powerline"
  • Robyn Radomski, Sonnenschein Nath & Rosenthal, "Protecting America's Creativity"


    Marketing Materials - Print
    Masters Award:
    Mary Laura Philpott, Amy Swygert and Tom Deal
    American Cancer Society
    "This is the American Cancer Society"

    Honorable Mention:

  • Health Ink Vitality Communications,
    "Health Ink Vitality Commuications Employee Health Solutions"
  • Christy Terrell, Southern Power Company, "Count on Us to Be Your Energy Partner"


    Marketing Materials - Other
    Masters Award:
    Scott Speidel, Kraft Foods North America, Inc.
    and
    Lauren Mutter and Beth Beauvais Walberg, Hewitt Associates
    "Coming January 2003! A 401(k) Transition and Enrollment Kit"

    Honorable Mention:

  • Gregory Fessenden; Chandranath Sen, MD, and Noel Perin, MD;
    Department of Neurosurgery, St. Luke's-Roosevelt Hospital Center;
    "Annual Neuroscience Review for the Non-Surgeon"
  • SPOTLIGHT Creative Team, T. Rowe Price, "SPOTLIGHT Recognition Program"


    Newsletters
    Masters Award:
    Linda Lalande and Larry Bryant
    WellPoint
    "The Source"

    Honorable Mention:

  • Amy Criswell, CareFirst BlueCross BlueShield, "Vitality -- CareFirst Member Newsletter"
  • Lynn Zeller and Tom Kenney, Outback Steakhouse, "Tumbleweed Times"
  • Jane Zukin, UI Health Care, "Compass"


    News Writing - Single Purpose
    Masters Award:
    Terri McCullough
    Corporate Communication, Southern Company
    "Highlights"

    Honorable Mention:

  • David Shook, BusinessWeek Online and Nextel Communications Inc.,
    "The Target on Nextel's Back"
  • Kathy Roche, Pomona Valley Hospital Medical Center, "Hospital Employment ... Community"


    Opinion/Editorial Writing - Single Purpose
    Masters Award:
    Sandy Alstadt, Kay Kelly Arnold, Dan Baw, Wayne Leonard, Wally Nixon and Morgan Stewart
    Entergy Corporation
    "The Most Important Customer"


    Press Materials - Individual Press Release
    Masters Award:
    Susan Bowick (HP), Deihleen Claffey (HP), Yvonne Hunt (HP), Kay Hart (HP),
    Margaret Nardecchia (HP), Elaine Beddome (HP), Melanie Vinson (HP), Iris Humphreys (HP),
    Michael Lynberg (ROI Communications, Inc.) and Sheryl Lewis (ROI Communications, Inc.)
    HP and ROI Communications, Inc.
    "HP Announces Retirement Benefits for U.S. Employees"

    Honorable Mention:

  • Donna Erbs; Millennium Communications, Inc.;
    "Clayco, Clayton Fire Department Team to Create Rescue Training Operations"


    Press Materials - Media Kit
    Masters Award:
    Bill Ihle, Suzanne Morse and Eric Warren
    Jackson & Perkins and Rogue Design Group
    "2003 Habitat for Humanity Rose Media Kit"

    Honorable Mention:

  • Kathleen Brenneman, St. Barnabas Charitable Foundation, "Presents for Patients"
  • April Watkins and Bren Landon, Daughters of the American Revolution,
    "The New DAR"


    Speech Writing
    Masters Award:
    Harry Phillips
    U.S. Department of Transportation
    "You Will Stand The Watch ... With Pride"

    Honorable Mention:

  • Limited Brands, "Limited Brands 2002 Investor Update Meeting"