2004 ASPC Masters Communication Award Winners
Annual Reports
Masters Award:
The Charles Schwab Corp.
"The Case for Charles Schwab"
Honorable Mention:
RE/MAX International
"Outstanding Agents. Outstanding Results."
Krista McClure, Diane Forbes, Mike Miller and Pat Benhmida
ArvinMeritor Corporate Communications and Genesis, Inc.
"The ArvinMeritor 2003 Annual Report"
Rhonda Crawford, Susan Hough, Mark Soupiset and Lisa Severson
USAA
"The USAA 2002 Report to Members"
Brochures and Booklets
Masters Award:
Kaiser Permanente Member and Marketing Communications
"Fresno - Building Healthy Futures"
Honorable Mention:
Joanne Drummond
CareFirst BlueCross BlueShield
"Serving Size Plate"
ROI Communications, Inc. and Adobe Systems, Inc.
"Adobe's The Race is On! Calendar"
Bren Landon
Daughters of the American Revolution
"DAR Private Events Brochure"
Crisis Communications - Individual Piece
Masters Award:
Lorie N. Kessler, Scott Simons, John Austerberry
Len Singer, Grace Flores and Jackie Wellman
DTE Energy Media Relations Team
"Blackout 2003"
Honorable Mention:
St. Michael's Hospital Corporate Communications
and BCS Communications Ltd.
"In Touch - Special SARS Issue, St. Michael's Hospital Newsletter"
Crisis Communications - Series
Masters Award:
Emergency Response/Disaster Recovery Team
Led by Steve Schultz
Avnet, Inc.
"The SARS Epidemic: Keeping Employees Informed
Crisis Communications Plan
Masters Award:
Catherine Markson
Avista Corp.
"Avista Corp. Crisis Communications Plan"
Direct Mail
Masters Award:
Aetna Customized Communications Group
Aetna
"Perception vs. Reality"
Honorable Mention:
Member and Marketing Communications
Kaiser Permanente
"Pediatric Flu Mailer"
Sun Health Communication Services
"A 'Suite' Deal"
Electronic Media - Web Sites
Masters Award:
Victor Kunze, Bren Landon and April Watkins
Daughters of the American Revolution
"DAR Public Web Site - www.dar.org"
Honorable Mention:
Parthenon Publishing
"CEDU Education - www.cedu.com"
Al Maag, Bob Hackett and Jan Jurcy
Avnet Multimedia Services Team
Avnet, Inc.
"Avnet.com: Creating a Seamless User Experience - www.avnet.com"
Canada Lands Company
Communications Team
"Creation of a New Corporate Web Site - www.clc.ca"
Electronic Media - Electronic Publications
Masters Award:
Laurine Jue, Beth Berg and Robyn Dunlap
Avista Corp.
"The Avista e.view"
Honorable Mention:
Robyn L. Radomski
Sonnenschein Nath & Rosenthal LLP
"Spotlight on Sonnenschein"
Mark McFarlane
Halliburton
"This Week"
Electronic Media - Multimedia Presentations
Masters Award:
Cynthia E. Barrett
Pepper Hamilton and The Vanguard Group
"Working in Concert: A Guide to FineTuning Your Finances"
Honorable Mention:
ROI Communications, Inc.
and Hewlett-Packard Company
"HP's The Winning Edge Multimedia Presentation"
Feature Writing - Single Purpose
Masters Award:
Adrienne Alesandro
Adobe Systems
"Exploring Tolerance Through Art: Adobe InDesign Used to Create
the 2003 Edition of the Worldstudio Foundation's Annual Magazine"
Honorable Mention:
Jeanmarie Andrews
National Society Daughters of the American Revolution
"Coverup!"
Ira Hellman
TIAA-CREF
"Texas Rose in Late Bloom," Teachers Talk, June 2003
Hammock Publishing
"The Great Comeback"
Feature Writing - Series
Masters Award:
Erica Wasserman
CareFirst BlueCross BlueShield
"Best Practice"
Honorable Mention:
Adrienne Alesandro
Adobe Systems
"Getting to Know You: A Glimpse at the Personal Sides of Adobe Executive Team Members"
Laurine Jue
Avista Corp.
"The Avista e.view - Friday Focus"
ROI Communications, Inc.
and Hewlett-Packard Company
"HP's Integration Snapshot"
Internal Video - Single Purpose
Masters Award:
Jean M. Hughes
The Vanguard Group
"Operational Excellence"
Honorable Mention:
Al Maag, Tammy Schultz, Michelle Taylor and Bill Davis
Avnet, Inc.
"Great Leaders"
Robyn Radomski
Sonnenschein Nath & Rosenthal LLP
"2002 Program Highlights"
Internal Video - Series
Masters Award:
Lynn Petty Williams, Bill Bowen, Jonathan Phillips
Lynn Sampson Stevens and Michael Jones
Southern Company
"The GEM Report"
Magapaper
Masters Award:
Bob Peacock - Miller Brewing Company
and Kathleen Clarke - Clarke Marketing Communications
"Miller Times"
Honorable Mention:
Elizabeth Verna
Sisters of St. Francis of Philadelphia
"Good News"
Magazines
Masters Award:
Sun Health Communication Services
"HealthMatters"
Honorable Mention:
ArvinMeritor Communications Team
"Compass"
Cendant Corporation - Corporate Communications
"News@Cendant"
Parthenon Publishing
"Road King"
Marketing Materials - Audiovisual
Masters Award:
Canada Lands Company
Communications Team
"Community Success Stories CD-Rom"
Marketing Materials - Print
Masters Award:
Joan Escover
JP Graphics
Idea Kits
Honorable Mention:
Matthew Albright and Brandy Cole
TXU Human Resources and The Loomis Agency
"2004 FLEX Dimension Enrollment Guide"
Health Ink & Vitality Communications
"2004 Health & Wellness Calendar"
Kaiser Permanente Member and Marketing Communications
"Kaiser Permanente Palmdale Medical Offices Grand Opening"
Marketing Materials - Other
Masters Award:
Anne McSwigan
Fidelity Investments and Progressive Corporation
"The Progressive RSP Participation Campaign"
Honorable Mention:
Trish Diggins
WJXT Channel 4
"Football Friday T-Shirt"
Momentum Group Ltd.
Beth van Heerden, Esta Calitz, Marinet du Toit and Cilmi Koekemoer
"Creative Calendars and Cookbooks"
Newsletters
Masters Award:
Hammock Publishing for Southern Company
"Health, Ink"
Honorable Mention:
Linda Hubbard Lalande
WellPoint
"The Source"
Fredericka Parker and Michelle Mathews
Raley's
"SuperStars"
Kaiser Permanente Purchaser Communications Department,
Business Marketing Communications Unit
"Kaiser Permanente Health Care Perspectives"
News Writing
Masters Award:
E.L. Corey and Carolyn Kopp
TIAA-CREF Publications and Periodicals Group
"On the Leading Edge"
Honorable Mention:
Wes Pedersen
Public Affairs Council
"Tort Reform: The Big Guns Lock & Load"
Opinion/Editorial Writing
Masters Award:
Wes Pedersen
Public Affairs Council
"The Gray Lady Scandal"
Press Materials
Masters Award:
Margaret C. Adrain and Alexandra T. Hichel
Visiting Nurse Association, Inc.
"Awareness & Flu Shots Save Lives Media Kit"
Honorable Mention:
Parthenon Publishing
"Road King Magazine Media Kit"
Tracy MacIsaac
St. Michael's Hospital
"St. Michael's Hospital Volunteer Association Helipad Media Kit"
Speech Writing
Masters Award:
Jeanne Cotroneo Darrow
Working With Words, LLC
"Rosemont College Commencement"
Honorable Mention:
David Himmel
PacifiCare Health Systems
"AAHP Medicare Reform Speech"
Harry Phillips
U.S. Office of Personnel Management
"They Said It Couldn't Be Done"