2005 ASPC Masters Communication Award Winners
Annual Reports
Masters Award:
Therese St. Peter
Sygenta Foundation for Sustainable Agriculture (SFSA)
"SFSA Annual Report"
Honorable Mention:
Jamie Neville and Carolina Alvear Sevilla
Curran & Connors, Inc.
"FEMSA Annual Report"
Tracy Mitzunaga, John Stoepler and Janine Giambrone
Mentus and SYSCO
"The SYSCO Corporation 2004 Annual Report"
Scott Kuehl, Creative Director; Doug Allen, Art Director;
and Jason Meeker, Copywriter
Schermer Kuehl and Entegris, Inc.
"Proof of Concept -- The Entegris 2004 Annual Report"
Sonya Shorey, CMC Microsystems
Greg Strong, Paul Cavanaugh, Paul Marconi, Bluesky Strategy Group
"The Power of Microsystems -- The CMC 2004 Annual Report"
California Community Foundation
"Community -- the California Community Foundation Annual Report"
Brochures and Booklets
Masters Award:
Noelle Wojciehowski
Nickelodeon Custom Publishing
"Fun at Every Turn -- Hasbro"
Honorable Mention:
Geoff Hilton and Liz Grace
META Group
"METAmorphosis 2005 Conference Brochure"
Richard Lord, Community Medical Centers
&
Amy Heiserman, Mercer Human Resource Consulting
"FlexChoice and Pension Enrollment Campaigns"
Manulife (International) Limited
"Commemorative Booklets for Agents with 50 Years of Service"
Catherine Markson
Avista
"Avista Fact Sheet"
Kim Smith, SouthWest Gas
&
Amy Heiserman, Mercer Human Resource Consulting
"FleXelect Communication Campaign"
Direct Mail
Masters Award:
Shannon Dorsey
Kaiser Permanente Members and Marketing Communications
"Pediatric Flu Mailer"
Honorable Mention:
Fidelity Investments
"Fidelity WHCC Dinner Invitation"
Fidelity Investments
"2005 Workplace Savings Update"
Office of Benefits Services, Communications Staff
Federal Retirement Thrift Investment Board
"It's About TIME ... to withdraw your money"
Yankee Gas Corporate Communications
Yankee Gas Services Company
"Yankee Gas Advantage Protection Service Plans"
Valerie Wise and Susan Brill,
Watson Wyatt Worldwide
and Elena Harootunian and Nancy Wright,
Citizens Financial Group
"Citizens Bank 2005 Annual Enrollment Campaign"
Electronic Media - Web Sites
Masters Award:
"Transamerica Retirement Services - Sponsor Web Site"
Honorable Mention:
Aetna Customized Communications Group
"Yahoo Benefits Website"
Amy Gall
St. Joseph's-Baptist Health Care
"sjbhealth.org"
Fidelity Investments
"Your Ultimate Plan Design - Powered by Fidelity Investments"
Fidelity Investments
"Retirement Savings - www.fidelity.com/atwork"
Electronic Media - Electronic Publications
Masters Award:
American Cancer Society Corporate Communications
"Because WeCare electronic newsletter"
Honorable Mention:
Laurine Jue, Beth Berg and Robyn Dunlap
Avista Corp.
"The Avista e.view"
Jessie Wuerst
Avista Corp.
"Avista Corp. Quarterly Review"
Electronic Media - Multimedia Presentations
Masters Award:
Cynthia Stuber and John Kastner
CareFirst BlueCross BlueShield
"My Account Member Presentation"
Honorable Mention:
Network CPE
"Leapfrog - Patient Safety"
Electronic Media - Other
Masters Award:
Bryan Bennett and Carl Rhode
Entergy
"The League of Extraordinary Functionality"
Honorable Mention:
Rex Hammock and Blair Stilwell
Hammock Publishing
"The Rexblog - Rex Hammock's Weblog"
Fidelity Investments
"Interactive Prospecting Tool"
Feature Writing
Masters Award:
Shannon Scully
NFIB/Hammock Publishing
"'Time to Cut Ties?' - Aug./Sept. 2004 - www.mybusinessmag.com"
Honorable Mention:
Annie Jacobsen and Pam Little
WomensWallStreet.com and Blue Communications
"Terror in the Skies, Again?"
Stacey Evers
Hammock Publishing and Daughters of the American Revolution
"'When Women Lost the Right to Vote' - Sept./Oct. 2004 - www.dar.org"
Erica Wasserman
CareFirst BlueCross BlueShield
"Best Practice Series in InFocus"
Internal Video
Masters Award:
Francisca Bogdan, Bernard Holmes and Pete Tosches
Creative Video Corporation and GE Consumer Finance
"GE People ... The Power to Make a Difference"
Honorable Mention:
Edita Andreis and Roger Morier
The World Bank, Internal Communications
"The Road Travelled"
Bristol-Myers Squibb Corporate Affairs
"Research and Development at Bristol-Myers Squibb"
Robyn L. Radomski
Sonnenschein Nath & Rosenthal LLP
"2004 Program Highlights"
Workers' Compensation Board - Alberta
"Husky & Starch: In Search of the Strategic Plan"
Magapaper
Masters Award:
Kevin Graham, Pam Fricke, Paul Froiland, Becka Anders and Peter Schick
Xcel Energy Corporate Communications
"Xtra"
Honorable Mention:
Susan Pack, Editor
Toyota Motor Sales
"Driver's Seat"
Magazines
Masters Award:
Health Ink Communications
"Vitality"
Honorable Mention:
Adam Korn
Hilton Hotels Corporation
"People@Hilton"
Schatz Publishing Group
"Ocean Science"
EduTech Ltd.
and NASA Academy of Program and Project Leadership
"ASK Magazine"
Parthenon Publishing
"Road King Magazine
Ann Webre, Editor, and Ronald Seueira, Art Director
TIAA-CREF
"View"
Marketing Materials - Audiovisual
Masters Award:
Mike Sprouse
Pet's Choice and Eyeplay, Inc.
"Pet's Choice: Our People Make the Difference"
Honorable Mention:
John Hull and Barbara Stuart Distinti
Transamerica Retirement Services
"Green Screen Capabilities"
City of San Diego and Public Solutions
"Red Light Photo Safety Community Outreach Video"
Edelman
"BD Diabetes Dream Team Video"
Marketing Materials - Print
Masters Award:
David B. McKinney
Shell Deer Park and John Manlove Marketing and Communications
"Shell Deer Park: People Making a Difference"
Honorable Mention:
Arnerich Massena Education
"SPARK Pre-Conference Mailing"
Daniel Taylor - Art Director and Mark Barrett - Designer
GE Consumer Finance - Michael Tresca and J.E. Martin
"Imagine That! Poster Series"
Eve B. Rose, Jane S. Kennedy and Carla Hall
Rose Communications, Inc.; M&T Investment Group; and Carla Hall Design Group
"Understanding the Opportunities"
Sherry Snyder, Kristy Sadero, Jill Vaughan and Lisa Reppe
American Century Investments
"Batman Campaign Personalized Letters"
Marketing Materials - Other
Masters Award:
Ed Broder
Broder Advertising
"A Foot In The Door Campaign"
Honorable Mention:
Ecolab Corporate Communications Department
"2005 Ecolab Corporate Calendar - Touching Lives"
Computershare Marketing Group
"NASPP Booth Materials W/Racecar Theme"
Newsletters
Masters Award:
Mindy Cross
Paramount Health Care
"Paramount@Work
Honorable Mention:
Linda Hubbard Lalande
WellPoint
"The Source"
John F. Martinez
Harris County Hospital District Corporate Communications
"The BEAT"
Maureen O'Donnell
The Susan G. Komen Breast Cancer Foundation
"Frontline"
Optum
"Taking Care: Healthy Living After 50"
FutureTech Consulting and AstraZeneca
"Commercial Update"
Opinion/Editorial Writing
Masters Award:
Luke Penn
Penn to Paper Communications
"Above the Fray: High Ideas in Down and Dirty Politics"
Honorable Mention:
Marc Jackson and Matt Pekerol, MD
American Red Cross Blood Services, Southern California
"Blood Supply Safety"
Press Materials
Masters Award:
Charlotte Lassos
Lexus
"2005 Lexus Product Information Kit"
Speech Writing
Masters Award:
Maryanne Casing
"A Hundred Bucks and a Crazy Idea"
Honorable Mention:
Ron Kirkpatrick
Toyota Motor Sales USA
"Extreme Makeover: The Changing Face of the Auto Industry"